Butter Bear: Behind the Scenes of a Viral Mascot's Business Empire
Butter Bear, the beloved mascot who draws crowds at the Emsphere mall, is more than just a cute face. This article delves into the business empire behind the viral bear, revealing impressive financial figures and the family legacy that built it.
The Butter Bear brand is an extension of the Coffee Beans by Dao restaurant chain, a business with a 28-year history managed by Natthayan Pangputtipong. The reins have now been passed to the next generation, Thanawan Wongcharoenrat and Thanapa Pangputtipong, who have expanded the brand into a thriving empire.
Key Companies:
- Dao Coffee Beans Co., Ltd.
- Established in 2003
Focus: Food and beverages
Registered capital: 20 million baht
Financial Highlights:- 2021: Revenue 312.1 million baht, Profit 84,676 baht
2022: Revenue 484.1 million baht, Profit 100,957 baht
2023: Revenue 536.1 million baht, Profit 593,263 baht
- 2021: Revenue 312.1 million baht, Profit 84,676 baht
- F&B by Dao Co., Ltd.
- Established in 2006
Focus: Bakery and confectionery manufacturing
Registered capital: 25 million baht
Financial Highlights:- 2021: Revenue 282.9 million baht, Profit 653,773 baht
2022: Revenue 385.1 million baht, Profit 1.3 million baht
2023: Revenue 407.7 million baht, Profit 1.2 million baht
- 2021: Revenue 282.9 million baht, Profit 653,773 baht
- Skinnylicious Co., Ltd.
- Established in 2020
Focus: Retail bakery products
Registered capital: 1 million baht
Financial Highlights:- 2021: Revenue 40.1 million baht, Profit 3.4 million baht
2022: Revenue 43.2 million baht, Profit 3.3 million baht
2023: Revenue 48.7 million baht, Profit 2.9 million baht
- 2021: Revenue 40.1 million baht, Profit 3.4 million baht
- Butter Bear Co., Ltd.
- Established in 2023
Focus: Bakery, bread, cakes, pastries, and booths at events
Financial Highlights:- 2023: Revenue 7.4 million baht, Profit 276,341 baht
Overall, the Butter Bear brand and its associated companies have demonstrated impressive growth and profitability. The success of the mascot has translated into a thriving business empire, showcasing the power of branding and strategic expansion.
From : https://gemini.google.com/app/9ed445576353f457